It's that time of the year again. It's hard to ignore the daily reminders - pink and red hearts in the store windows, chocolate displays, and flower delivery ads in the sidebar of your browser.

Valentine's Day. Perhaps more of a "Hallmark holiday" than a true representation of what it means to love and be loved, but still, isn't it worth thinking about?

"Love one another" was the greatest commandment ever given, after all.

Love one another - no qualifiers, no rules, no exceptions. Just love. It's a way of life, a calling, really. But, you should know: This kind of love is not the kind you read about in Hallmark cards.

"The kind of love that God created and demonstrated is a costly one because it involves sacrifice and presence." - Bob Goff, Love Does

This kind of love asks us to give of ourselves and set aside our own wants and needs. It's time-consuming and it won't always be reciprocated. But it also never fades. It "bears all things, believes all things, hopes all things, endures all things" (1 Corinthians 13:7). This kind of love never fails.